Boys Vs. Girls – The Science of Gender Based Target Marketing.

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It’s always been fascinating to me how huge a role advertising and marketing plays in conditioning us as a society. It’s a sad reality that most people are basically convinced that they are not leading fulfilled lives without owning a flatscreen tv or an iphone. But this process of having people tell you what you need and why begins at a much earlier age. Achilleseffect did a study using Wordcloud that highlights the language used to sell products geared for either girls or boys, exposing our obsession with social conditioning. The results reveal so much of how gender stereotypes have changed so little over the years. Men it seems are still solitary hunter-gatherers, while women nurture and raise families, at least according to the science of marketing.

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About Colm Hogan

Publisher/Chief Contributor to Digitized Graffiti; a blog devoted to pop, youth & underground culture. I also write, direct, design & take pictures. Author of Crack Whore Pickup. Directed Matatu Express. My latest film is called Back To The Zone, and is all about Toronto's iconic nightclub The Twilight Zone, and the history of House music.
This entry was posted in advertising, Culture, marketing, psychology, Science and tagged , , , . Bookmark the permalink.

2 Responses to Boys Vs. Girls – The Science of Gender Based Target Marketing.

  1. Pingback: Shit Girls Say: Comedic Absurdity At It’s Finest. |

  2. Pingback: The Effects of Social Media on Today’s Girl Culture. | DG.

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